Case study
Luna Loco
No rules. Just good food.
The challenge
Stand out in a crowded street-food scene without losing the Mexican soul.
The solution
One bold, art-driven identity across every touchpoint, built to be seen, shot, and shared.
Strategy
18–35 urban foodies who live on Instagram and reels.
Traditional Mexican flavour, reimagined for a global generation.
- Bold
- Playful
- Artistic
- Adventurous
- Welcoming
- Modern
Identity
Custom letters, hand-drawn soul.
Visual language
Colour, type, illustration, pattern.
- Pigment Red#EE1C20
- Banana Yellow#FFE633
- Street Orange#F48003
- Pigment Green#00A652
- Floral White#FFF3D9
- Charcoal#2B2A28
Barber Chop
Display · wordmark & headlines
Aa
Antonio
Secondary · condensed all-caps
Applications
The system, out in the wild.
In motion
Bold, bouncy, full of flavour.
- Punchy cuts
- Playful zooms
- Bouncing elements
- Animated splashes
Results
Measurable Impact
A brand built to be recognized, photographed, and shared.
The new identity gave Luna Loco a distinctive visual presence across every customer touchpoint and helped it stand out in a crowded street food scene. The launch also drove stronger social engagement and positive customer reactions, extending the identity beyond the brand and into how people experienced and shared Luna Loco.
“Mawj took our vision and turned it into a brand people actually notice, remember, and want to share.”
- DeliverablesIdentity, Packaging, Menu, Signage, Merch, Social
- Timeline8 weeks, concept to rollout
- PartnerMawj Creative Agency