WUD handmade flower packaging, tin keepsake boxes, and tote bags

Case study

WUD

Handmade flowers & keepsakes for lifelong memories

IndustryCraft & Keepsake Gifts
ServicesBrand Strategy · Identity · Pattern System · Packaging
Year2026

The challenge

Elevate handmade gifting into cherished personal keepsakes that outlast fleeting flowers and store-bought items.

The solution

A warm, romantic retro identity system with hand-drawn floral seals, keepsake tin boxes, and custom wrapping patterns.

WUD tin keepsake box and diamond wrapping paper

Strategy

Audience

Thoughtful gifters and romantic souls (ages 18–40) seeking personal, lasting expressions of love and appreciation.

Positioning

Handmade flowers and reusable keepsake memory boxes that carry warmth and family stories across generations.

Personality

Warm
Romantic
Nostalgic
Crafted
Cheerful
Timeless

Identity

Hand-drawn script, calligraphic floral seal.

Visual language

Cardinal berry, cornsilk cream, retro blooms.

Cardinal Berry#950065
Cornsilk Cream#FFF6DC
Turkish Rose#EE79C8
Amber Yellow#FEBC0A
Blue Ball#028BDA
Munsell Green#02AB76

Birds of Paradise

Primary English · Calligraphic Script

BURNEST Regular

Secondary English · Retro Sans-Serif

WUD woven tote bag and classic car aesthetic

Applications

Keepsakes out in the wild.

Model holding WUD flower boxes and tote bag — Keepsake Boxes & Totes

Couple opening WUD tin keepsake box by piano — Tin Memory Boxes

Crochet flower bouquet and retro car tote — Handmade Flower Wraps

Suite of tin boxes and packaging on velvet sofa — Complete Packaging Suite

WUD hardcover journals on olive couch — Hardcover Memory Journals

Three generations sharing WUD notebooks — Generational Storytelling

In motion

Soft, playful, full of warmth.

Unboxing Moments
Vintage Grain
Floral Blooms
Letter Press Stamps

Imagery & Mood

Intimate, personal, and nostalgic.

WUD lifestyle storytelling: intimate gifting moments with piano and warm domestic interior

The visual identity of WUD captures the quiet magic of personal relationships, old letters, and family heirlooms. Every photograph emphasizes genuine human warmth over clinical product placement — framing each gift as a token of lasting affection.

By pairing retro color grading with tactile materials like tin, cotton canvas, and hand-crocheted yarn, WUD establishes an emotional bridge between nostalgic craftsmanship and contemporary lifestyle gifting.

Results

Measurable Impact

5 Core deliverables Brand Strategy, Identity, Pattern System, Packaging, Art Direction

6 Weeks Concept to rollout

1 Keepsake packaging system Transforming handmade flowers into lifelong memories

Elevating handmade gifting into cherished lifelong keepsakes.

The retro-inspired visual identity and custom packaging system established WUD as a premium craft brand, transforming fleeting flowers into lasting family keepsakes across physical products and digital channels.

“WUD always had something special about it, but we struggled to express that visually. Now everything feels connected. From the product to the packaging, it finally feels like one brand.”

Thuraya Founder, CEO WUD

DeliverablesBrand Identity · Pattern System · Packaging · Art Direction
Timeline6 weeks, concept to rollout
PartnerMawj Creative Agency

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